If you’re running a business in Aruba and wondering how to actually turn people into paying customers, understanding the sales funnel is key. And the good news? It’s not as complicated as it sounds—especially when you use simple methods at your disposal like our LYNX taxi screens.
Let’s break it down in simple terms so you can grow your business in Aruba.
What is a Sales Funnel?
Think of a sales funnel as the journey your customer takes—from first discovering your brand to making a purchase (and hopefully becoming a loyal fan). When done right, each stage helps move people closer to buying from you.
Here’s how to build a strong sales funnel:
1. Define Your Target Audience
Before you try to sell anything, you need to know who you’re talking to.
- Are you targeting tourists looking for experiences?
- Local families in need of reliable services?
- Young professionals who love new products?
Knowing your audience’s needs, interests, and pain points helps you tailor your ads for better results. For example, LYNX’s taxi screens primarily target tourists on the move—many of them looking for what to do, where to eat, or where to shop next.
2. Create Compelling Content
Once you know who you’re speaking to, grab their attention.
Your content should:
- Be high quality and easy to understand
- Show your product or service clearly
- Make viewers curious enough to want more
For example, when creating an ad for taxi screens, short and punchy content works best. Think 1–2 sentences, bold visuals, and a clear call to action. For example:
“Can’t beat the heat? Cool down with a tropical smoothie at Juice Co—only 5 minutes away!”
3. Build an Online Presence
After someone sees your ad, chances are they’ll check you out online to determine your legitimacy.
So make sure you have:
- A simple, mobile-friendly website
- Active social media pages
- Clear info on what you offer and how to reach you
LYNX taxi ads work best when combined with a strong digital presence. Don’t let a great first impression go to waste—make it easy for people to find you online.
4. Engage with Your Audience
It’s not just about selling—it’s about building relationships. Once people discover your brand, they want to feel connected.
Here’s how:
- Reply to comments and messages
- Share behind-the-scenes content or customer testimonials
- Ask questions and invite interaction
This kind of engagement builds trust, which leads to more sales—and more repeat business.
5. Offer Irresistible Value
Now it’s time to seal the deal. Give people a reason to choose you and not another business.
This could be:
- A special offer or package
- A limited-time promotion
- A clear benefit they can’t get elsewhere
Taxi screens are a great place to feature promotions like “10% off this week only” or “Free drink—just show a picture of this screen!” These offers create urgency and drive action.
Final Thoughts
In a place like Aruba—where tourism drives much of the economy—first impressions matter. That’s why taxi screen advertising is such a powerful tool. The moment a tourist lands and hops into a taxi, our LYNX screens are one of the first things they see. It’s your chance to introduce your brand before they’ve even reached their hotel.
That visibility is exactly what the top of the sales funnel is all about: grabbing attention and building awareness. From there, if your content is compelling and you have a strong online presence, you can guide them through the rest of the funnel—turning curiosity into engagement, and engagement into sales.
👉 Ready to advertise with LYNX?
We help businesses get the visibility they deserve in Aruba.
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